CRM Marketing Executive

Do you enjoy managing customer marketing data? 

Are you an enthusiastic and proactive self starter? If so, we have the perfect role for you! 

As a CRM Marketing Executive in our Marketing & Digital team, you’ll be responsible for creating a strategy that enhances the relationship between the customer and the business, driving Customer Lifetime Value.

Our Travis Perkins Digital Marketing team tend to have an aptitude for creative and analytical subjects: including experience in development, management, execution and reporting of all CRM campaigns and we hope you will too.

Key Responsibilities:

• Support the CRM Manager in the creation and execution of customer acquisition, conversion, growth, retention and reactivation campaigns. 
• Apply GDPR best practise in all campaigns
• Use appropriate Marketing Technology to deliver personalised marketing campaigns (example is Bloomreach)
• Use data to drive marketing activity along all parts of the customer journey
• Work with other marketing and digital colleagues to develop new customer acquisition campaigns
• Collaborate with sales and customer service stakeholders to identify areas to improve the customer experience

This role is Hybrid working, so travel to our Travis Perkins head office based in Northampton is usually required once a week!

With your strong motivational and influencing skills, you will be working alongside the CRM Manager on diverse projects, where you will be utilising your current marketing experience in email marketing and customer data management . Your drive for delivering excellent service will also be key to ensuring success for  our marketing projects and our own business strategy. 

Along with the above, you’ll also have:

• Knowledge of customer acquisition and retention techniques.
• Some experience of navigating marketing technology to deliver campaigns.
• Ability to work on multiple campaigns and projects.
• Analytical and data driven.
• Have a solid understanding of GDPR best practise.

As a CRM Executive, we’ll also support you in developing your career within the Travis Perkins Group which could involve progression within the department, other divisions and the wider industry.

What’s in it for you?
You’ll be supported by some of the best training & development in the industry. Our impressive internal succession programme means, whatever it is you do with us,  it will be easy for you to learn, grow and develop across the Travis Perkins Group. We’ll also equip you with a benefits package that grows as you grow with the company.

• Hybrid working pattern
• Save-as-you-earn scheme
• Buy-as-you-earn scheme
• Contributory pension scheme
• Colleague discount across a variety of Group businesses including with special discounts across our Trade Businesses. 

About Us

As the largest distributor of building materials in the UK, Travis Perkins has been helping to build Britain for over 200 years.

With over 5 businesses, 16,000 colleagues and more than 1,200 branches, stores and sites around the UK we believe we have the best people and the best place to work. Everyone works hard together to deliver results, but most importantly, have some fun along the way!

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